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"Good Business" — Why "Good"?
“Good” is a perfect word to indicate the layers of meaning that exist with the idea of a “Good Business.”
— A Good Business does good for:
- the people who work there
- the community where its located
- the physical environment
- the culture it’s a part of
— A Good Business includes the classical meaning of the phrase “good works” which refers to a social benefit.
— A Good Business is a source of such good works as:
- Philanthropy
- Community sponsorships
- Buying and hiring local
- Keeping economic transactions local so the business-generated wealth recycles within the community
- Taking care of employees
- in a better way than businesses who claim “it’s not personal, it’s just business”
- (Because everything is personal!)
- in a better way than businesses who claim “it’s not personal, it’s just business”
— A Good Business is a business you create to help fulfill your personal purpose.
Purpose, Values, and Awareness
To fulfill your true purpose you consciously:
Clarify your personal values . . .
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To help you make your business true to who you are!
This renewed awareness of what you value most will also help you become more aware of:
- The impact of your business on your family, your community, the environment and society in general.
Understanding your impacts will help you:
- Identify additional ways to serve through your business.
A “good business” authentically reflects your concerns for your employees and clientele, your community, and the natural environment as well as your hopes for a just and safe society.
Claude Whitmyer
To fulfill your true purpose you consciously:
Clarify your personal values . . .
-
To help you make your business true to who you are!
This renewed awareness of what you value most will also help you become more aware of:
- The impact of your business on your family, your community, the environment and society in general.
Understanding your impacts will help you:
- Identify additional ways to serve through your business.
Clarifying your values, becoming more self-aware, and pursuing your personal purpose all require that you also:
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Question your assumptions about management style. Then make sure . . .
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Your management style is true to your purpose and
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Aligned with your values (newly clarified).
“Doing well by doing good” will naturally arise as you . . .
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Become more self-aware
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Master business as service
That's a Good Business!
When your business does good by your kin, you’ll hear people say:
— “That’s a good business for his family.“
When your business does good by your employees, you’ll hear them say:
— “This is a good business to work for.“
When your business does good by its community, you’ll hear people say:
— “That’s a good business to work with.“
When your business succeeds economically you’ll hear people say:
— “That’s a good business to make money.“
When your business does all of these, you’ll hear people say:
— “That’s a good business to be in.“
How I Can Help You
Start or Grow Your Own Right Livelihood Business
For creatives, activists, and entrepreneurs
who work for themselves (or want to).
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