The supreme accomplishment is to blur the line between work and play.
Arnold Toynbee
British Economic Historian

On this page:

An "Elevator" Pitch

I’m Claude Whitmyer, your right livelihood guide.

I help people with interesting ideas launch their . . .

Claude, Fall Foliage, Persimmon Tree

. . . creative projects . . .
. . . ideological causes . . . 
. . . really small businesses . . . 

. . . so that they can . . .

. . . do what they love and still pay the bills.

I offer coaching and consulting for people who want more meaningful work and a more meaningful life.

A "Water-Cooler" Chat

I’ve been working for more than 50 years, 15 as an employee or manager and the rest running my own businesses. This gives me a lot of expertise when it comes to my knowledge of work and the workplace.

Author, Consultant and Right Livelihood Guide Claude Whitmyer - Fall Foliage

Since the early 1970s, I’ve been focused on “right livelihood” as my personal purpose. It is the platform from which I do my work in the world serving others.

“Right Livelihood” in business and work is my “IT”. 

  • I think about IT.
  • I write about IT.
  • I speak about IT.
  • I teach about IT.
  • I coach about IT.
  • I consult about IT.
  • I teach others to be consultants/coaches about IT.
  • I even dream about IT in my sleep.

My primary specialties are two-fold:

  1. Using mindfulness to find meaningful work
    • — whether self-employed or working for others.
  2. Using The Internet as The Great Equalizer
    • — to improve productivity or launch a sideline or full-time (ad)venture, while remaining true to who you are. 
Hallway Addendum to Elevator Pitch

Some of My Clients

A "Hallway" Conversation

I’m a long-time career guide to individuals seeking right livelihood and strategic advisor to right livelihood businesses. 

My clientele come in three sizes:

  • Small (more than 10 but fewer than 200 employees or participants)
  • Really small (fewer than 10 employees or participants)
  • One-person (solo entrepreneurs or individuals working for someone else)

My clients and customers engage in a wide variety of (ad)ventures including:

  • Creative projects (art, music, dance, theatre, “makers,” and inventors) 
  • Cause-driven initiatives (including political, religious, social, and spiritual)
  • Commercial enterprises (money-making, but values-driven)

In the past 40 years, I’ve worked with hundreds of right livelihood ventures — everyone from architects to videographers and from acupuncturists to organic farmers. I’ve also guided at least 500 job seekers looking for right livelihood while working for someone else.

Whether your solution lies in employment or entrepreneurship, I encourage you to explore the resources and services offered here and give me feedback about what you find helpful and what you’d like to see added.

A Call to Action

Let's Talk!

While a good elevator pitch (with or without a hallway addendum) should generate more questions than it answers, it must also be engaging enough that the “other passengers in the elevator” feel compelled by curiosity or need to actually ask those questions.

So did I succeed? Are you engaged enough to have some questions? Are you curious enough to start a conversation and hear what I might say?

In that case, please contact me, and let’s get the conversation rolling.

Need to know more first? Keep reading.

Click to Contact Claude

More About Me

The Short of It

In that 50-year plus work history, I mention above, I’ve pursued 6 primary roles: 

  • Employee – 15 years
  • Small Business Owner – More than 40 years.
  • Business Consultant – More than 30 years.
  • Business Educator – More than 30 years.
  • Non-Fiction Writer – More than 20 years.
    • (Author, editor, book reviewer, columnist, journalist)
  • Media Expert – More than 15 years
    • (newspapers, magazines, journals, websites, radio shows)

My Books and eBooks

CW's Books: Mindfulness and Meaningful Work, In the Company of Others, Running a One-Person Business
CW's Books
Herding Cats, Through the Gates to Cyberspace, Guide to Online Course Building, Making Most of Teaching Online, Making Most of Learning Online
Some of CW's eBooks
Running a Good Business eBooks 4b thru 7
Running a Good Business eBooks 4b thru 7
Running a Good Business, Books 1 thru 4
Running a Good Business, Books 1 thru 4

I’ve authored three print books, and a couple of dozen e-books, and written many articles for magazines and journals.

I’ve owned ten of my own businesses,  lectured and consulted internationally, and taught countless workshops and courses in person and online.

I’ve served on the boards of several non-profits and have won a handful of awards that are deeply meaningful to me.

Motivated by where our families live, my wife and I are bi-coastal, splitting our time between Maine and California.

The Long of It

Visit this page for an expanded version of “The Short of It.”

Want to learn more about my services? Follow these links:

Good Work Guidance™

Good Business Advice™

Contact me. Start a conversation about your next steps.

— Already know what you want to do? Ready to do it?

Use my contact page to set up a 30-minute, no-obligation conversation in which I’ll explain my approach and help you clarify the next steps best for you.

Pai Chang gardening.

No work. No eat.

Pai Chang
Chan Master
720–814 C.E.

More About Me and Meaningful Work

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