Entrepreneur/Small Business Owner

(more than 40 years)
  • Glycerin soap and “natural” cosmetics
    • (hand cream, suntan lotion, shampoo, hair rinse, beard groom, mustache wax, liquid soap, etc.)
  • Energy-efficient and alternative energy products
    • (radiant heat panels, air-tight wood stoves, solar hot water and an extensive selection of energy saving appliances and durable kitchenware.)
  • Books, tools, and appliances selected from Whole Earth Catalog reviews.
    • Urban-oriented (living in the city)
      • (alternative energy/appropriate technology, organic gardening and drip irrigation; 6,000 title book department, nomadic furniture, and other self-reliance in the city products.)
  • Teaching right livelihood strategies for businesses and non-profits.
  • Coaching about right livelihood.
  • Right livelihood businesses
  • General management, marketing, and operations
  • Small business computerization
  • Using the Internet as The Great Equalizer for small and really small projects, initiatives, or businesses.
  • Teaching and Learning Online
  • Online meetings, virtual teams, and Web-based marketing and communications.

One of My Businesses

Living Lightly in the City
A retail store based on the Whole-Earth Catalog, selling alternative energy, appropriate technology, and self-reliance in the city.

One of My Businesses

Noren Learning Expeditions

One of My Businesses

Harmony Products
(natural cosmetics)

Corporate and Small Business Consultant

(more than 30 years)
  • Planning and Strategic Thinking
  • Growth management
  • Marketing and market research
  • Organizational culture change
  • Partnership mediation
  • Personnel retention and career (right livelihood) guidance
  • Values-based (right livelihood) management practices
  • Virtual communications and learning
  • Internet Technology In Business or Education
Lisa Faithorn, Ph.D.

"Claude is a creative thinker and revolutionary educator, combining technological sophistication with highly developed people skills. A pleasure to work with, reliable, thorough and innovative."

Lisa Faithorn, Ph.D.

Cultural Anthropologist

Christian Forthomme, MBA

"Claude Whitmyer is one of the most thorough, versatile and effective consultants I know. The breadth of his business knowledge and his demonstrated commitment to integrity and social responsibility make him a uniquely gifted business advisor and management consultant. Through FutureU and Noren, Claude truly makes a high value contribution to each project he undertakes. "

Christian Forthomme, MBA

RealChange Network

Business Educator

(more than 30 years)
  • Noren Institute

    • Teaching business as right livelihood.

  • Master of Arts in Business, School of Transformative Learning, California Institute of Integral Studies

    • Alternative business program focused on right livelihood, social responsibility, and business sustainability

  • Learning Resource Center, New College of California

    • Courses in business tech and communications for faculty, staff, and local community.

  • Renaissance Entrepreneurship Center

    • Provided small business guidance to incubator tenants and delivered courses on time management and understanding financial statements.

+ Administrator, Advisor, Instructor, or Guest Lecturer to more than 30 graduate, postgraduate, professional, and private educational programs. 

  • ACCORD Organizational Development Network
  • Health Forum Fellowship Programs, American Hospital Association
  • Bay Area Organizational Development Network
  • Center for Business and Democracy, Goddard College
  • Center for Good Work, University of the Future, LLC
  • Center for Professional Education, University of Phoenix Online
  • Center for the Future of Organizations,
    California School of Professional Psychology
  • Environmental Education Department, Prescott College
  • Heald Business College
  • Human Services Administration, Notre Dame de Namur University,
  • Institute for Creation Spirituality, Holy Names College
  • Institute Fortagsütveckling, Sweden
  • Kaos Pilots University, Denmark
  • Kürsbyn Körpberget, Sweden
  • Marketing Department, Haas School of Business, UC Berkeley
  • Master of Business Administration, Holy Names College
  • Master of Business Administration, University of Bristol
  • Master of International Business, Ecole Nationale des Ponts et Chaussées
  • McKinnon School of Massage
  • Narings Liv, Sweden
  • Nyingma Institute
  • Renaissance Entrepreneurship Center
  • Residency Program, Saybrook Graduate School
  • School of Broadcast Communication Arts, San Francisco State University
  • The New Business Academy, Schumacher College, Totnes, Devon, UK
  • Thousand Island Institute, Picton, Ontario
  • Western Alliance of Arts Administrators, Seattle, Washington
  • Writers Connection

One of My Businesses

Noren Learning Expeditions

At the "Front of the Room"

One of My Businesses

FutureU™ Training Programs

Non-fiction Writer

(nearly 30 years)

— Print Books

Running A One-Person Business, 2nd Revised Edition with Salli Raspberry. Foreword by Tom Peters. (60,000+ in print.)

Mindfulness and Meaningful Work: Explorations in Right LivelihoodForeword by Ernest Callenbach. 20,000+ in print.)

In the Company of Others: Making Community in the Modern World with Gail Terry Grimes. Foreword by Eric Utne. (10,000 in print).

— Ebooks

My Books and eBooks

    • Running a Good Business (The Smashwords Series), FutureU Press, 2011-2018.
    • Book 1: Why Good? Why Now
    • Book 2: Becoming a Learning Organization
    • Book 3: Becoming Values Focused
    • Book 4: Start-Up and Legal Matters
    • Book 4.1: Self-Assessment for Tradeskill
    • Book 5: Setting Up Shop
    • Book 6: Choosing Technology
    • Book 7: Designing Your Space

Herding Cats Through the Gates to Cyberspace: The Process of Introducing Virtual Collaboration and Learning Technology as a Tool For Large-Group Interventions, with Gail Terry Grimes. (Smashwords Edition, FutureU Press, 2011).

The Bargain Hunter’s Guide to Building Your Course WebSite, with Gail Terry Grimes. (Smashwords Edition, FutureU Press, © 2011).

Make the Most of Learning Online: The Student’s Web Book, with Gail Terry Grimes. (FutureU Press, Second Edition © 2002).

Make the Most of Teaching Online: The Faculty Web Book, with Gail Terry Grimes. (FutureU Press, Second Edition © 2002).

— Columnist

“Focus On Software,” a monthly column for The Office.

— Journalist

Feature articles and book reviews for periodicals such as:

  • AHP Perspective (Association for Humanistic Psychology)
  • Journal of Management Consulting
  • Macintosh Business Review
  • Shambhala Sun
  • Tricycle: The Buddhist Review
  • Truly Portable Computers
  • Working Woman
Media Publishing My Writing

Expert Source

(more than 15 years)

Small business management and business computing, featured in:

  • Business Ethics
  • California Magazine
  • Home Office Computing
  • Integral Yoga Magazine
  • Newsweek
  • PC World
  • San Francisco Bay Guardian
  • The Millennium Whole Earth Catalog
  • The Office (monthly software review column)
  • Truly Portable Computers
  • Yoga Journal

Also guest on nationally syndicated radio talk shows.

Logos of Media publishing interviews or quoting CW.

Community Service

(more than 30 years)

— Coordinator and Volunteer Consultant

  • The Briarpatch
    • A network of friends aspiring to right livelihood and simple living.

— Board Member and Treasurer

  • Apprentice Alliance
    • Matching masters with apprentices in the arts, crafts, trades, business, and law.
  • Compumentor
    • Matching IT expert volunteers with non-profits needing IT assistance.

— Volunteer Support Staff

  • Common  Good Association and School
    • School to train community organizers

Personal Interests and Hobbies

  • Right livelihood and simple living
  • The Internet as The Great Equalizer 
  • Human energy systems
  • Tai Qi, Qi Gung
  • Birding
  • Gardening, small-scale farming, permaculture
  • Hiking, camping
  • Programming and Metaprogramming the human biocomputer
  • Personal computing devices as sensory and intelligence augmentation
  • Autodidacticism and autotelisis (especially with human/machine interaction)

You can also find a traditional Curriculum Vitae here.

My personal website includes a detailed biographical record of my work life (probably more than you’d ever want to know).

[ claudewhitmyer.com ]