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Entrepreneur/Small Business Owner
(more than 40 years)
- Glycerin soap and “natural” cosmetics
- (hand cream, suntan lotion, shampoo, hair rinse, beard groom, mustache wax, liquid soap, etc.)
- Energy-efficient and alternative energy products
- (radiant heat panels, air-tight wood stoves, solar hot water and an extensive selection of energy saving appliances and durable kitchenware.)
- Books, tools, and appliances selected from Whole Earth Catalog reviews.
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- Urban-oriented (living in the city)
- (alternative energy/appropriate technology, organic gardening and drip irrigation; 6,000 title book department, nomadic furniture, and other self-reliance in the city products.)
- Urban-oriented (living in the city)
- Teaching right livelihood strategies for businesses and non-profits.
- Coaching about right livelihood.
- Right livelihood businesses
- General management, marketing, and operations
- Small business computerization
- Using the Internet as The Great Equalizer for small and really small projects, initiatives, or businesses.
- Teaching and Learning Online
- Online meetings, virtual teams, and Web-based marketing and communications.
One of My Businesses
Living Lightly in the City
A retail store based on the Whole-Earth Catalog, selling alternative energy, appropriate technology, and self-reliance in the city.
One of My Businesses
Noren Learning Expeditions
One of My Businesses
Harmony Products
(natural cosmetics)
Corporate and Small Business Consultant
(more than 30 years)
- Planning and Strategic Thinking
- Growth management
- Marketing and market research
- Organizational culture change
- Partnership mediation
- Personnel retention and career (right livelihood) guidance
- Values-based (right livelihood) management practices
- Virtual communications and learning
- Internet Technology In Business or Education
"Claude is a creative thinker and revolutionary educator, combining technological sophistication with highly developed people skills. A pleasure to work with, reliable, thorough and innovative."
Lisa Faithorn, Ph.D.
Cultural Anthropologist
NASA Ames
"Claude Whitmyer is one of the most thorough, versatile and effective consultants I know. The breadth of his business knowledge and his demonstrated commitment to integrity and social responsibility make him a uniquely gifted business advisor and management consultant. Through FutureU and Noren, Claude truly makes a high value contribution to each project he undertakes. "
Christian Forthomme, MBA
RealChange Network
Business Educator
(more than 30 years)
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Noren Institute
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Teaching business as right livelihood.
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Master of Arts in Business, School of Transformative Learning, California Institute of Integral Studies
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Alternative business program focused on right livelihood, social responsibility, and business sustainability
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Learning Resource Center, New College of California
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Courses in business tech and communications for faculty, staff, and local community.
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Renaissance Entrepreneurship Center
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Provided small business guidance to incubator tenants and delivered courses on time management and understanding financial statements.
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+ Administrator, Advisor, Instructor, or Guest Lecturer to more than 30 graduate, postgraduate, professional, and private educational programs.
- ACCORD Organizational Development Network
- Health Forum Fellowship Programs, American Hospital Association
- Bay Area Organizational Development Network
- Center for Business and Democracy, Goddard College
- Center for Good Work, University of the Future, LLC
- Center for Professional Education, University of Phoenix Online
- Center for the Future of Organizations,
California School of Professional Psychology - Environmental Education Department, Prescott College
- Heald Business College
- Human Services Administration, Notre Dame de Namur University,
- Institute for Creation Spirituality, Holy Names College
- Institute Fortagsütveckling, Sweden
- Kaos Pilots University, Denmark
- Kürsbyn Körpberget, Sweden
- Marketing Department, Haas School of Business, UC Berkeley
- Master of Business Administration, Holy Names College
- Master of Business Administration, University of Bristol
- Master of International Business, Ecole Nationale des Ponts et Chaussées
- McKinnon School of Massage
- Narings Liv, Sweden
- Nyingma Institute
- Renaissance Entrepreneurship Center
- Residency Program, Saybrook Graduate School
- School of Broadcast Communication Arts, San Francisco State University
- The New Business Academy, Schumacher College, Totnes, Devon, UK
- Thousand Island Institute, Picton, Ontario
- Western Alliance of Arts Administrators, Seattle, Washington
- Writers Connection
One of My Businesses
Noren Learning Expeditions
At the "Front of the Room"
One of My Businesses
FutureU™ Training Programs
Non-fiction Writer
(nearly 30 years)
— Print Books
Running A One-Person Business, 2nd Revised Edition with Salli Raspberry. Foreword by Tom Peters. (60,000+ in print.)
Mindfulness and Meaningful Work: Explorations in Right Livelihood. Foreword by Ernest Callenbach. 20,000+ in print.)
In the Company of Others: Making Community in the Modern World with Gail Terry Grimes. Foreword by Eric Utne. (10,000 in print).
— Ebooks
My Books and eBooks
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- Running a Good Business (The Smashwords Series), FutureU Press, 2011-2018.
- Book 1: Why Good? Why Now
- Book 2: Becoming a Learning Organization
- Book 3: Becoming Values Focused
- Book 4: Start-Up and Legal Matters
- Book 4.1: Self-Assessment for Tradeskill
- Book 5: Setting Up Shop
- Book 6: Choosing Technology
- Book 7: Designing Your Space
Herding Cats Through the Gates to Cyberspace: The Process of Introducing Virtual Collaboration and Learning Technology as a Tool For Large-Group Interventions, with Gail Terry Grimes. (Smashwords Edition, FutureU Press, 2011).
The Bargain Hunter’s Guide to Building Your Course WebSite, with Gail Terry Grimes. (Smashwords Edition, FutureU Press, © 2011).
Make the Most of Learning Online: The Student’s Web Book, with Gail Terry Grimes. (FutureU Press, Second Edition © 2002).
Make the Most of Teaching Online: The Faculty Web Book, with Gail Terry Grimes. (FutureU Press, Second Edition © 2002).
— Columnist
“Focus On Software,” a monthly column for The Office.
— Journalist
Feature articles and book reviews for periodicals such as:
- AHP Perspective (Association for Humanistic Psychology)
- Journal of Management Consulting
- Macintosh Business Review
- Shambhala Sun
- Tricycle: The Buddhist Review
- Truly Portable Computers
- Working Woman
Expert Source
(more than 15 years)
Small business management and business computing, featured in:
- Business Ethics
- California Magazine
- Home Office Computing
- Integral Yoga Magazine
- Newsweek
- PC World
- San Francisco Bay Guardian
- The Millennium Whole Earth Catalog
- The Office (monthly software review column)
- Truly Portable Computers
- Yoga Journal
Also guest on nationally syndicated radio talk shows.
Community Service
(more than 30 years)
— Coordinator and Volunteer Consultant
- The Briarpatch
- A network of friends aspiring to right livelihood and simple living.
— Board Member and Treasurer
- Apprentice Alliance
- Matching masters with apprentices in the arts, crafts, trades, business, and law.
- Compumentor
- Matching IT expert volunteers with non-profits needing IT assistance.
— Volunteer Support Staff
- Common Good Association and School
- School to train community organizers
Personal Interests and Hobbies
- Right livelihood and simple living
- The Internet as The Great Equalizer
- Human energy systems
- Tai Qi, Qi Gung
- Birding
- Gardening, small-scale farming, permaculture
- Hiking, camping
- Programming and Metaprogramming the human biocomputer
- Personal computing devices as sensory and intelligence augmentation
- Autodidacticism and autotelisis (especially with human/machine interaction)
You can also find a traditional Curriculum Vitae here.
My personal website includes a detailed biographical record of my work life (probably more than you’d ever want to know).
More About Me
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