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Entrepreneur/Small Business Owner
(more than 40 years)
- Glycerin soap and “natural” cosmetics
- (hand cream, suntan lotion, shampoo, hair rinse, beard groom, mustache wax, liquid soap, etc.)
- Energy-efficient and alternative energy products
- (radiant heat panels, air-tight wood stoves, solar hot water and an extensive selection of energy saving appliances and durable kitchenware.)
- Books, tools, and appliances selected from Whole Earth Catalog reviews.
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- Urban-oriented (living in the city)
- (alternative energy/appropriate technology, organic gardening and drip irrigation; 6,000 title book department, nomadic furniture, and other self-reliance in the city products.)
- Urban-oriented (living in the city)
- Teaching right livelihood strategies for businesses and non-profits.
- Coaching about right livelihood.
- Right livelihood businesses
- General management, marketing, and operations
- Small business computerization
- Using the Internet as The Great Equalizer for small and really small projects, initiatives, or businesses.
- Teaching and Learning Online
- Online meetings, virtual teams, and Web-based marketing and communications.
One of My Businesses
Living Lightly in the City
A retail store based on the Whole-Earth Catalog, selling alternative energy, appropriate technology, and self-reliance in the city.
One of My Businesses
Noren Learning Expeditions
CW second from right.
One of My Businesses
Harmony Products
(natural cosmetics)
Corporate and Small Business Consultant
(more than 30 years)
- Planning and Strategic Thinking
- Growth management
- Marketing and market research
- Organizational culture change
- Partnership mediation
- Personnel retention and career (right livelihood) guidance
- Values-based (right livelihood) management practices
- Virtual communications and learning
- Internet Technology In Business or Education
“Claude is a creative thinker and revolutionary educator, combining technological sophistication with highly developed people skills. A pleasure to work with, reliable, thorough and innovative.”
Lisa Faithorn, Ph.D.
Cultural Anthropologist
NASA Ames
“Claude Whitmyer is one of the most thorough, versatile and effective consultants I know. The breadth of his business knowledge and his demonstrated commitment to integrity and social responsibility make him a uniquely gifted business advisor and management consultant. Through FutureU and Noren, Claude truly makes a high value contribution to each project he undertakes. “
Christian Forthomme, MBA
RealChange Network
Business Educator
(more than 30 years)
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Noren Institute
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Teaching business as right livelihood.
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Master of Arts in Business, School of Transformative Learning, California Institute of Integral Studies
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Alternative business program focused on right livelihood, social responsibility, and business sustainability
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Learning Resource Center, New College of California
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Courses in business tech and communications for faculty, staff, and local community.
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Renaissance Entrepreneurship Center
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Provided small business guidance to incubator tenants and delivered courses on time management and understanding financial statements.
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+ Administrator, Advisor, Instructor, or Guest Lecturer to more than 30 graduate, postgraduate, professional, and private educational programs.
- ACCORD Organizational Development Network
- Health Forum Fellowship Programs, American Hospital Association
- Bay Area Organizational Development Network
- Center for Business and Democracy, Goddard College
- Center for Good Work, University of the Future, LLC
- Center for Professional Education, University of Phoenix Online
- Center for the Future of Organizations,
California School of Professional Psychology - Environmental Education Department, Prescott College
- Heald Business College
- Human Services Administration, Notre Dame de Namur University,
- Institute for Creation Spirituality, Holy Names College
- Institute Fortagsütveckling, Sweden
- Kaos Pilots University, Denmark
- Kürsbyn Körpberget, Sweden
- Marketing Department, Haas School of Business, UC Berkeley
- Master of Business Administration, Holy Names College
- Master of Business Administration, University of Bristol
- Master of International Business, Ecole Nationale des Ponts et Chaussées
- McKinnon School of Massage
- Narings Liv, Sweden
- Nyingma Institute
- Renaissance Entrepreneurship Center
- Residency Program, Saybrook Graduate School
- School of Broadcast Communication Arts, San Francisco State University
- The New Business Academy, Schumacher College, Totnes, Devon, UK
- Thousand Island Institute, Picton, Ontario
- Western Alliance of Arts Administrators, Seattle, Washington
- Writers Connection
One of My Businesses
Noren Learning Expeditions
CW second from right.
At the "Front of the Room"
One of My Businesses
FutureU™ Training Programs
Non-fiction Writer
(nearly 30 years)
— Print Books
Running A One-Person Business, 2nd Revised Edition with Salli Raspberry. Foreword by Tom Peters. (60,000+ in print.)
Mindfulness and Meaningful Work: Explorations in Right Livelihood. Foreword by Ernest Callenbach. 20,000+ in print.)
In the Company of Others: Making Community in the Modern World with Gail Terry Grimes. Foreword by Eric Utne. (10,000 in print).
— Ebooks
My Books and eBooks
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- Running a Good Business (The Smashwords Series), FutureU Press, 2011-2018.
- Book 1: Why Good? Why Now
- Book 2: Becoming a Learning Organization
- Book 3: Becoming Values Focused
- Book 4: Start-Up and Legal Matters
- Book 4.1: Self-Assessment for Tradeskill
- Book 5: Setting Up Shop
- Book 6: Choosing Technology
- Book 7: Designing Your Space
Herding Cats Through the Gates to Cyberspace: The Process of Introducing Virtual Collaboration and Learning Technology as a Tool For Large-Group Interventions, with Gail Terry Grimes. (Smashwords Edition, FutureU Press, 2011).
The Bargain Hunter’s Guide to Building Your Course WebSite, with Gail Terry Grimes. (Smashwords Edition, FutureU Press, © 2011).
Make the Most of Learning Online: The Student’s Web Book, with Gail Terry Grimes. (FutureU Press, Second Edition © 2002).
Make the Most of Teaching Online: The Faculty Web Book, with Gail Terry Grimes. (FutureU Press, Second Edition © 2002).
— Columnist
“Focus On Software,” a monthly column for The Office.
— Journalist
Feature articles and book reviews for periodicals such as:
- AHP Perspective (Association for Humanistic Psychology)
- Journal of Management Consulting
- Macintosh Business Review
- Shambhala Sun
- Tricycle: The Buddhist Review
- Truly Portable Computers
- Working Woman
Expert Source
(more than 15 years)
Small business management and business computing, featured in:
- Business Ethics
- California Magazine
- Home Office Computing
- Integral Yoga Magazine
- Newsweek
- PC World
- San Francisco Bay Guardian
- The Millennium Whole Earth Catalog
- The Office (monthly software review column)
- Truly Portable Computers
- Yoga Journal
Also guest on nationally syndicated radio talk shows.
Community Service
(more than 30 years)
— Coordinator and Volunteer Consultant
- The Briarpatch
- A network of friends aspiring to right livelihood and simple living.
— Board Member and Treasurer
- Apprentice Alliance
- Matching masters with apprentices in the arts, crafts, trades, business, and law.
- Compumentor
- Matching IT expert volunteers with non-profits needing IT assistance.
— Volunteer Support Staff
- Common Good Association and School
- School to train community organizers
Personal Interests and Hobbies
- Right livelihood and simple living
- The Internet as The Great Equalizer
- Human energy systems
- Tai Qi, Qi Gung
- Birding
- Gardening, small-scale farming, permaculture
- Hiking, camping
- Programming and Metaprogramming the human biocomputer
- Personal computing devices as sensory and intelligence augmentation
- Autodidacticism and autotelisis (especially with human/machine interaction)
You can also find a traditional Curriculum Vitae here.
My personal website includes a detailed biographical record of my work life (probably more than you’d ever want to know).
More About Me
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