Merchants of Vision (Book Review)

MERCHANTS OF VISION: People Bringing New Purpose and Values to Business. Edited by James E. Liebig. (Berrett-Koehler, 1994, 252pp, bibliography, index, ISBN 1-881052-42-7). Reviewed by Claude Whitmyer for AHP Perspective and the Journal of Management Consulting. Moving into the 21st century won't be easy, but the business pioneers of the last two decades have been paving the way. What they have discovered is an essentially different way of doing business, a kind of “paradigm shift” away from the so-called “modern” industrial ways of doing business to the radically different postmodern, postindustrial attitudes and tools used by the newer, more successful…

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