That's right! People don't buy products or services. They buy a way to rid themselves of: a pain a problem a challenge Or they buy to fill: a desire a need. They want solutions. They also want Courtesy Friendliness Honesty If you give them these, they'll choose you every time over anyone who gives less. My old mentor Michael Phillips taught his apprentices that the whole transaction of the exchange of goods and services. should…
A Meaningful Work Seedthot "We rush too much with nervous hands and worried minds. We are impatient for results. What we need . . . is reinforcement of the soul by the invisible power waiting to be used." Henry Ford Henry Ford is the ultimate icon of the twins genius and demon. His was a fabulous commercial success and he had a high level of concern for the welfare of his employees. Yet his factories…
There are many ways to organize a work portfolio. Gleanings from planet Briarpatch have revealed a simple portfolio model based on the activities required to become and remain visible to your potential supporters and fans. A majority of these activities involve communications in support of increasing trust, building relationships, and delivering meaningful, value-rich products and/or experiences. A Simple Model of Seven Activities for Creating the Good Work Lifestyle Think About It Write About It Speak…