Advice shared from letters, emails, phone calls from clients and others.

People Don’t Buy Products or Services

That's right! People don't buy products or services. They buy a way to rid themselves of: a pain a problem a challenge Or they buy to fill: a desire a need. They want solutions. They also want Courtesy Friendliness Honesty If you give them these, they'll choose you every time over anyone who gives less. My old mentor Michael Phillips taught his apprentices that the whole transaction of the exchange of goods and services. should…

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B Corps and Patagonia’s new ownership model

Client Advice MESSAGE FROM XXXXX XXXXXXX ON 09/15/2022 Hi Claude, Dropping in for some input. I was thinking of sending a bulk message to my Men's team, but I'll start with you instead since you're as badass as their combined total anyway. The Biden administration recently allocated $350 billion dollars In federal loans and loan guarantees for energy and automotive projects and businesses. That money will be dispersed by the energy department. (Side note: Critics…

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Good Work and Your Work Portfolio

There are many ways to organize a work portfolio. Gleanings from planet Briarpatch have revealed a simple portfolio model based on the activities required to become and remain visible to your potential supporters and fans. A majority of these activities involve communications in support of increasing trust, building relationships, and delivering meaningful, value-rich products and/or experiences. A Simple Model of Seven Activities for Creating the Good Work Lifestyle Think About It Write About It Speak…

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