That's right! People don't buy products or services. They buy a way to rid themselves of: a pain a problem a challenge Or they buy to fill: a desire a need. They want solutions. They also want Courtesy Friendliness Honesty If you give them these, they'll choose you every time over anyone who gives less. My old mentor Michael Phillips taught his apprentices that the whole transaction of the exchange of goods and services. should be the basic unit of observation. This is contrary to contemporary economic theory’s focus on the basic unit of observation as money (or its equivalent).…

There are many ways to organize a work portfolio. Gleanings from planet Briarpatch have revealed a simple portfolio model based on the activities required to become and remain visible to your potential supporters and fans. A majority of these activities involve communications in support of increasing trust, building relationships, and delivering meaningful, value-rich products and/or experiences. A Simple Model of Seven Activities for Creating the Good Work Lifestyle Think About It Write About It Speak About It Teach About It Coach About It Consult About It Productize It These activities generally proceed in the order listed, though there may be…